Now that the sun has finally arrived on the Cote d'Azur and school has finished for summer our children are spending more and more time in the sun.  Nothing beats putting something between sun and skin, but did you know that a white wet T-shirt lets through nearly as much sun as no T-shirt at all? With skin cancers on the increase it is really important to protect our children's skin from harmful rays. UV Protective clothing is specifically designed and tested for its purpose. The fabric is very tightly woven which blocks out the harmful UVA & UVB rays.

In addition we should all put sunscreen on children and keep putting it on. Apply sunscreen half an hour before they get outside. Don't wait until it gets hot. In the cool air of 10am the sun burns as fiercely as at 2pm.Use a factor 15 or higher sunscreen, and a broad spectrum type. But remember sunscreen isn't enough; children need a combination of clothing, sunscreen and a hat to protect their face and eyes. The Australians got it right years ago with their very successful advertising campaign ‘Slip, Slop, Slap' - Slip on a Shirt, Slop on a Hat, Slap on some Sunscreen.

DID YOU ALSO KNOW... that babies burn faster than children or adults. So use an umbrella, beach tent or the shade of a tree and never leave your baby in the sun. And remember babies can also burn in the shade from reflected light, i.e. the sea. So the key to sun awareness is being vigilant and sensible about the time you spend in the sun with your children. Avoid the sun between mid-day and 3pm when it is at its strongest.

Ideally don't use sunscreen on tiny babies, as their skin is extremely sensitive and may not be able to flush out the chemicals. As they begin to move about and you need to use a sunscreen on exposed arms and legs, chose a recommended product for babies with a very high SPF. (sun protection factor)

Article provided by Jenny at Sam and Sid which is a dedicated website designing and manufacturing sun protective sunsuits and clothing using the highest quality Australian & Italian fabrics, all rated 50+UPF (Ultraviolet Protection Factor) So with super soft, cotton fabrics and surf inspired designs they offer the surfer chic for children from 0-10y.
Posted worldwide you can find their fantastic range available on their site - don't forget to mention Kidookid when ordering!